Promotion campaigns

Phase One
Phase One was a three-strand promotion campaign which commenced on the 9th of February 2002.

Phase Two - Read with Me
Phase Two of our campaign to support the National Basic Skills Strategy for Wales kicked-off on October 5th 2002.

Phase Three Numeracy Campaign
From autumn 2003 the Basic Skills Agency's latest promotion campaign will raise awareness of the importance of numeracy, focusing on pupils at Key Stage 3. This campaign is part of the promotion of the National Basic Skills Strategy for Wales on behalf of the Welsh Assembly Government.

Phase Four - Talking Together
An important new early years campaign targeting parents and encouraging communication with babies and young children.

World Book Day 2003

Phase Five - Numbers Count
Our new campaign aims to encourage parents to help their children get to grips with numbers as well as offering help to adults who lack confidence with basic maths.